Privacy Policy

Last updated: April 8, 2026

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section “Information on the controller” in this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter into a contact form.

Other data is collected automatically or after your consent when you visit the website by our IT systems. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order inquiries.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have a right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Furthermore, under certain circumstances, you have the right to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and any further questions on the subject of data protection.

2. Hosting

We host the content of our website with the following provider:

External hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the host or hosts. This may include, in particular, IP addresses, contact inquiries, meta and communication data, contract data, contact data, names, website accesses and other data generated via a website.

External hosting is carried out for the purpose of fulfilling the contract towards our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f GDPR). If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 165 para. 1 TKG 2021 (Telecommunications Act 2021), insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting). Consent can be revoked at any time.

Our host or hosts will process your data only to the extent necessary to fulfil their service obligations and will follow our instructions with regard to this data.

We use the following host:

Medienweide
Jonas Weidemann
Guerickestraße 12
D- 10587 Berlin

3. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data by which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the internet (e.g. when communicating by e-mail) may have security gaps. Complete protection of the data against access by third parties is not possible.

Information on the controller

The controller responsible for data processing on this website is:

Innsbruck Marketing GmbH
Colingasse 5a
6020 Innsbruck
Tyrol - Austria

Telephone: +43 (0) 512 56 15 00
E-mail: office@innsbruckmarketing.at

The controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses or similar).

Storage period

Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion will take place after these reasons cease to apply.

In addition, the following storage periods apply to individual processing operations:

• Submitted and published contributions (pin texts, location data) are stored for the duration of the project. In the event of deletion requests or revocation of consent, deletion takes place within 3 days.
• Users’ e-mail addresses are processed to confirm the submission and are deleted 42 months after deletion of a contribution or, if no publication or confirmation takes place, after expiry of the confirmation period (14 days after sending the confirmation e-mail). The retention of the e-mail address and the confirmation serves as proof of proper data processing and as proof of the authenticity of the pin by the website operator vis-à-vis authorities, courts and claimants. In the event that administrative or judicial proceedings are initiated, the 42-month period is extended until 6 months after the final conclusion of the proceedings. The legal basis for data processing is the legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.
• Unconfirmed submissions are automatically deleted after 14 days.
• Server log files are deleted after 14 days.

General information on the legal bases of data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed pursuant to Art. 9 para. 1 GDPR. In the case of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access to information on your end device (e.g. via device fingerprinting), data processing is additionally carried out on the basis of § 165 para. 1 TKG 2021. Consent can be revoked at any time. If your data is required for contract fulfilment or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfil a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the respective legal bases applicable in individual cases is provided in the following paragraphs of this privacy policy.

Recipients of personal data

As part of our business activities, we work together with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary in the context of contract fulfilment, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6 para. 1 lit. f GDPR or if another legal basis permits the transfer of data. When using processors, we only pass on our customers’ personal data on the basis of a valid contract on order processing. In the case of joint processing, a contract on joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent already given at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have a right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

The supervisory authority responsible for Innsbruck Marketing GmbH is the Austrian Data Protection Authority, Barichgasse 40-42, 1030 Vienna, Telephone: +43 1 52 152-0, E-mail: dsb@dsb.gv.at, Website: www.dsb.gv.at.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Information, correction and deletion

Within the framework of the applicable statutory provisions, you have the right at any time to receive information free of charge about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time regarding this and any further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

• If you contest the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it for the exercise, defence or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
• If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or of a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the browser address line changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data collection on this website

Cookies

Our internet pages use so-called “cookies”. Cookies are small data packets and do not cause any damage to your end device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted after the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or automatic deletion is carried out by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behaviour or for advertising purposes.

Cookies that are required for carrying out the electronic communication process, for providing certain functions desired by you (e.g. for the shopping cart function) or for optimising the website (e.g. cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 165 para. 1 TKG 2021); consent can be revoked at any time.

The following technically necessary storage mechanisms are currently used on our website in particular:

• lang: This cookie stores the language of the website selected by you. Storage period: up to 1 year.
• PHPSESSID: This session cookie serves the technical assignment of your session and is currently used in particular for language management. Storage period: until the end of the session.
• mapConsentGranted (Local Storage): This entry stores whether you have consented to the loading of external map content.
• introSeen (Local Storage): This entry stores whether the introductory dialog has already been displayed.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. When cookies are deactivated, the functionality of this website may be restricted. You can also delete entries already stored in the browser’s local storage via your browser settings.

If further cookies and services are used on this website, you can find this in this privacy policy.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• browser type and browser version
• operating system used
• referrer URL
• hostname of the accessing computer
• time of the server request
• IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website – for this purpose, the server log files must be recorded. Server log files are deleted after 14 days.

Submission of contributions (pins)

If you submit a contribution (pin) via our website, we process the following personal data:

• the text entered by you,
• the location (geocoordinates) selected by you on the map,
• your e-mail address (for confirmation of the submission),
• the time of submission and confirmation,
• technical data (IP address, browser information).

The processing of the above data is carried out on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR, which you give by sending the pin and confirming it by e-mail. Consent can be revoked at any time with effect for the future.

For the purpose of confirming your submission, an e-mail is sent to the address you provided. Your published contribution (text and location) is publicly visible on the map. The e-mail address is not displayed publicly.

Use of AI on the website

We use AI-powered services and/or applications on our website.

We use artificial intelligence (AI) on our website as follows:

To support the processing of submitted content, we use AI-powered services. These are used in particular for the linguistic normalization of texts, automated pre-moderation checks, and translations of published or submitted content. In this context, texts may be transmitted directly to Mistral AI (a French AI company) and processed using the AI model “Ministral 8B.” This use is solely for the provision and quality assurance of our services as well as to support content review.

The recipient of the data transmission is Mistral AI as the provider of the AI model used.

As a rule, personal data is not transferred to third countries, as processing is carried out by a provider based in the European Union. If, in individual cases, processing takes place outside the European Union, this will be done exclusively on the basis of appropriate safeguards within the meaning of Art. 46(2) GDPR.

As part of the automated pre-moderation process, a decision regarding the publication or rejection of a contribution may be made solely by automated means. The data subject has the right to request human intervention, to express their point of view, and to contest the decision.

The use of these AI-supported functions is based on Art. 6(1)(f) GDPR. Our legitimate interest lies in the use of modern technologies to improve our services and to enable efficient content processing. Where consent is required, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 165(1) TKG 2021. You may withdraw your consent at any time.

Further information on data processing in connection with this AI service can be found in the relevant section of this privacy policy.

5. Plugins and tools

OpenStreetMap

We use the map service of OpenStreetMap (OSM).

We integrate the map material of OpenStreetMap on the server of the OpenStreetMap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. The United Kingdom is considered a third country that is safe in terms of data protection law. This means that the United Kingdom has a level of data protection that corresponds to the level of data protection in the European Union. When using the OpenStreetMap maps, a connection to the servers of the OpenStreetMap Foundation is established. In the process, among other things, your IP address and further information about your behaviour on this website may be forwarded to the OSMF. For this purpose, OpenStreetMap may under certain circumstances store cookies in your browser or use comparable recognition technologies.

The use of OpenStreetMap is in the interest of an appealing presentation of our online offers and of making the places indicated by us on the website easy to find. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 165 para. 1 TKG 2021, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting). Consent can be revoked at any time.